The sales AI operating system.
Custom AI architecture for sales organisations that have outgrown the CRM.
Official Partner
3× call volume · New deals from dormant leads · Proven live at Strada, Dubai
You're paying for a CRM that doesn't sell.
Licences, dashboards, admin nobody fills in. The data rots, the calls don't happen, and the software sends the invoice anyway.
Agents use ours, because it was built around their floor. We study how you sell, then build the machine around it.
The whole day, in one hand.
Queue, matching, briefs, follow-ups: the day runs from the phone and is written straight back to the CRM.
- The morning queue is already ranked. Who to call first and the reason why, before anyone opens a spreadsheet.
- Speak instead of type. A voice memo becomes the CRM update, and the changes are ticked off before it saves.
- Matched against the whole book. Every lead is scored against every listing in the org, not only the ones you happen to own.
Built for Strada. Yours will be built for you.
· Chae SimonsManaging Director
Built for Strada. Yours will be built for you.
See the floor without asking for a report.
Reports land weekly. Alerts fire the moment a deal closes or a target slips. Untouched leads surface by agent. You see the floor without chasing it.
"Call volume is up with half the floor in the office. The app is where the day happens now."
Strada agents, in their own words.Tap for sound.Tap to play.
Six instruments. One machine.
All running at Strada today. Tuned to your floor next.The co-pilot on every deal.
An AI agent trained on sales, with oversight of every client's needs across your whole book. Powered by Claude.
Dead leads, worked back to life.
Scores the leads you wrote off and hands the best of them back to your agents. At Strada, 1 in 4 closed buyers come from this queue.
Every listing finds its buyer.
Works through your listings and recommends the leads to contact, across the whole sales org, inside Guida.
Say it once. It files itself.
Speak a note when you come out of a call or a viewing. It finds the lead, writes the summary, updates the fields and books the next action. You tick what is right before anything saves.
Where the next listing comes from.
Every other instrument here works demand. This one works supply. We bring the owner base, nearly half a million units, and turn it into a ranked call list for one tower.
The floor, answerable.
Commission billed, every agent against their number, and the books going cold before anyone reports them. Then ask it a question about any of it.
Agents open the app to the one call worth making first, with the reason already attached.
The follow-up is drafted while the call is still fresh, so nothing gets retyped later.
Nobody has to work out what to do next. The move is already chosen, and the reason is under it.
Every call, viewing and brochure open on one timeline. That history is what the queue scores.
Every buyer who asked about this exact unit, and how far each one got. Agents call people who already wanted it.
Whatever the agent said out loud is written back to Salesforce. Nobody retypes a viewing at 9pm.
A tower's owners, ranked. The reason to call is on the row, so nobody picks a name at random.
Tenancies end on a date. That date is when an owner will listen, and the list is built from it.
The agent opens the call already knowing what the neighbours sold for. That is the whole conversation.
The number the floor is judged on, live, without anyone building a report.
The floor ranked by the books going cold, not by who is winning. That is the list a manager can act on.
Every agent against their own number, billed rather than forecast. Nobody assembles this on a Sunday night.
One agent's own days, not the floor average. The shape of the week is the coaching conversation.
Ask about one agent in plain English and the answer comes back with its workings, not just a figure.
Built for Strada. Yours will be built for you.
- Reads and writes your actual Salesforce. The answer is the record, not a summary of it.
- Every recommendation carries its evidence: the signals that scored it, and what it still doesn't know.
- Flags the question it can't answer yet, instead of guessing. "Decision timeline unclear, ask on the next call."
- The queue is recomputed every night at midnight, Dubai time. It is never yesterday's list.
- Every call is transcribed onto the lead's timeline, and dormancy is judged from that, not a last-touched date nobody updated.
- Routed by specialty, so a rentals agent never gets handed a buyer's lead.
- Matches against the whole org's inventory, not only the listings you happen to own.
- Flags a listing whose views are running below comparables, before the owner asks why.
- Broker blasts in the deal groups parsed into structured listings, screenshots included. The same unit across ten groups collapses into one.
- It finds the lead out of your own pipeline, from the name and whatever detail you happened to mention.
- The commitments come out with it: the budget, the area, the viewing, the date and time promised, and a follow-up message ready to send.
- Every change is proposed, not applied. What the agent ticks is written to Salesforce in Salesforce's own format, so the reporting still adds up.
- Ranked by when the tenancy ends. An owner is worth calling in the notice window, and the list knows the date.
- The brief opens with what the owner paid, what the same stack sold for, and every call the firm has already made.
- Do-not-contact is enforced on the server, and every dial files itself to Salesforce. Dials made offline replay on reconnect.
- Sort the floor by leads at risk, not just by who is winning. A quiet book shows up before the month does.
- Every agent against their number, billed rather than forecast, with the activity that explains the gap.
- Ask about one of them in plain English and get the workings back, not just the figure.
Built stone by stone.
Two thousand years on, it still stands.
Your pipeline, worked around the clock.
AI that ranks, briefs and reactivates before the floor sits down.
The entire day, run from the phone.
Speak instead of type. The CRM fills itself.
The floor, read in real time.
Every call, viewing and closed deal, as it happens.
Reporting that writes itself.
Numbers that finally agree with each other.
We take on a limited number of organisations.
Custom architecture doesn't scale like seat licences. We don't want it to.
$10M+ a year in revenue
50+ sales staff
Serious about rebuilding the floor